Thursday, 1 May 2014

Magazine Assignment

My magazine genre is going to be based around fashion. I have chosen this genre because I am really interested in fashion and would like to create a magazine, which has a unique and modern take on fashion. My aim for photography through this assignment is to create photographs which relate to the idea of a magazine, I want them to look like they've just appeared from a magazine and have a professional feel and all my images to have a good quality and use a model which will help me create good images.

Photography will take a big part in my magazine. I will use a group of different models in my photography because I want a range of unique photos and using the same model can be slightly tedious. I want to take my photos in an area which looks like a photoshoot studio purely because I want it to be professional and edgy. I will focus mainly on the clothing my models are wearing rather than the actual models because it’s a fashion magazine not a model magazine. The angle the photos will be taken will be mid-close up, mid shot and wide shot because they are all popular angles used in fashion magazines. I will use dramatic lighting because I want the clothes to stand out and look vivid. I have researched fashion photography in Pinterest and found many different photos which I will use as inspiration for my own photography. 

http://gb.pinterest.com/halfordbarden/fashion/

This is the link to my Pinterest account it has a variety of images which relate to fashion photography. I decided to create a Pinterest account as I wanted to document images which gave me inspiration for own photography. The images I looked at one thing in particular stood out for me and that was the models. I liked how in fashion photography models play such a large part. Facial expressions, body posture and props all benefit and advance photos which is why I went in I take my own photos I will take those elements into consideration.
                                                                 

Example of fashion photography
I like this photo as I feel its unique and interesting. The model really makes it, her strong facial expression is what catches my attention, especially the defined parts of her face like cheek bones, nose and lips.Her posture looks effortless but still really powerful; she doesn't look sloppy or stiff just a casual, relaxed pose. I also like how the background is slightly blurred compared to the main focus of the model as it creates texture in the photo. The colour is in black and white which emotion and drama; it also shows its an image from a fashion shoot as often fashion magazines choose to use black and white photos.



Copyright

What is copyright and who protects it?

Copyright is a legal means for protecting a person or company's work. Copyright provides the person to have complete control over there own work; it will contain exclusive publication, how its distributed and the usage rights for the author. This shows that if a person protects there work nobody can publish or use it without crediting or getting consent from the author. The U.S Copyright office protects it. 

Why is copyright important?

Copyright is important for many reasons but mostly because its protecting the creators rights and if there was no copyright in place anybody can just use peoples creations without permission or crediting them. 

Steps taken to not break the copyright law

Don't use anything from the Internet without crediting the source or pretending its your own work, that could lead to plagiarism. Using arguments like 'I found it on the Internet' are not valid points against copyright infringement just because sources from the Internet may not seem as 'realistic' compared to a piece of artwork or a company logo if its copyrighted its just as important.  

If you want to use something for a example a photograph in your work which you found but you have no ideas who's photograph it is as there isn't a clear identification of its copyright its better to not use the photograph at all as it may not be copyrighted but just in case it is, its better to stay safe and either continue searching to find its copyright or just look for a completely different photograph which you know its copyright so you can credit it. 

Before you start to for example write an essay or analyse a photograph make sure you know as much information about your subject as possible before you start trying to complete your work. Sometimes its easier to research into something first and get as much information as you can rather than going into something with little to no knowledge. If you do that its mostly you won't commit plagiarism as you will have your own knowledge rather than having to use somebody else's.  

Protecting your own work

Make sure your work is properly copyrighted and people can see its marked clearly. If its visibly copyrighted it will stop people from plagiarizing your work. 

Model Release Form

Model Release Forms are legal documents which are given to the subject of a photograph to fill out and give the photographer permission to take photos of them or use photos of them where they are in the background but still visible. After the subject has signed the release form that person and the photographer must stick to the agreements so for example if the person changes there mind and doesn't like the photos taken they can't stop the photographer using them as they legally agreed to it. However if the photographer is going to publish photos with people noticeably in it but don't get a model release form signed they can face civil liability. 





















Shoot Planning

Things to consider when taking photos

Making sure theirs no unsightly objects in the background which will distract from the main focus. 
Use a location to take photos where theirs good lighting.
Make sure your models are aware of what there supposed to be doing, direct them well and tell them what posture and facial expressions they should have.
Consider photo elements like rule of third and white balance to advance a photo.

Contact Sheets

A contact sheet is most commonly used in art and photography, and is a set of multiple images printed at the same size all on one page.

Example of a contact sheet



http://tv.adobe.com/watch/learn-photoshop-cs6/creating-contact-sheets/

This website link directs you to a video showing you how to create contact sheets through Photoshop.

My own contact sheets

 Contact sheet for front cover photos.

Contact sheet for 'faux fur vs real fur' magazine article.
Contact sheet for interview article in Moda Magazine.

Contact sheet for 'the big size 0 debate' article in Moda magazine.

Contact sheet for 'Mac make up review; the eye and lip addition' in Moda magazine.
                   
Final Images 

 

 





 



Evaluation

2. The two questions below are in relation to your images.

A)    How do the images you have used in your magazine represent particular social groups? (Unit 57, P4, M4, D4)

My magazine represents my target audience in many ways but especially through images. I took photos of models, which I thought mirrored my target audience; mix gender, young people who have an interest in fashion. I took photos of three different people who three completely different look and styles. I choose to do this because each of my articles has completely unique stories which needed equally unique people to visually capture it. For my article about size 0 I choose to photograph a model that was thin and could be mistaken for size 0. Although this is very stereotypical and people could see it as not thinking outside the box I simply just wanted to capture something which in many eyes is what they represent as size 0. I dressed my model up in simple, black clothing, as I wanted nothing to subtract from the appearance of my model. In many of the photos I shot I made sure my model was expressing multiple different facial expressions, from angry to disheartened as that represents many people’s feelings towards size 0. The photos I took for my faux fur VS real fur article were similar to my size 0, purely because both articles are controversial talking topics and needed images, which are thought provoking. Also for my faux fur/real fur images I added props for my model to use, which made it more relatable. I gave my model a white fur throw to use as it referred to fur and also was controversial for the audience as they’d be left questioning wondering is this model wearing real fur or faux?. The image I used on my front cover represents my target audience as I decided to take a photo of somebody who looks ‘normal’ enough for people to relate to. I didn't want to choose a cover girl who was abnormally skinny or extremely unique looking as people wouldn't see themselves through the model on the front cover. I choose 17-year-old female Chelsea, which is exactly what my target audience is and dressed her in fashionable high-street clothing, she was wearing a white stripped baseball tee style shirt from H&M which is what my target audience would be able to wear as it’s from a popular high-street shop which most people can shop from. She had a relaxed facial expression with a subtle pout which is what you’d presume for a fashion magazine. On the front cover I didn't give Chelsea any props to use purely because I wanted her to be the main focus, also her makeup was natural as I wanted her to just be a pure beauty, as overly fake-ness is just article and not real which in my opinion isn't a great message to young people that you have to extremely change the way you look to be beautiful. The other images I used throughout the magazine were for different articles including The Mac Review, Fashion Enthusiast Interview and Real Life Dolls also all have my own images on the layout. The images I used on ‘Mac Review’ were of a friend of mine called Chloe who’s 17. I decided to use her because I wanted my photos for this article to be the ‘after’ makeup with her wearing the mac make up I reviewed. I also choose her because she relates to the theme of my magazine as being slightly edgy and cool as she has fiery red hair and an individual style. She’s wearing a casual checked dress which is from Topshop; so it’s easy for the readers to find this outfit as its high-street not couture. Her pose and facial expression is relaxed in one of my photos she’s even holding a makeup bag which is containing the makeup I reviewed that visually is effective is most people like to actually see what their reading about. The images I used for ‘Fashion Enthusiast Interview’ were again of Chloe as I choose her to be my interviewee as I wanted to find out more about her fascination for fashion as I thought it was an interesting topic. I took the photos after I interviewed her as it looked natural and wasn't to staged. She was sat on a clear chair which is where I interviewed her which made it look more believable. I didn't want her to really pose as it wasn't meant to be a photo-shoot just a few photos for evidence to show the interview.

B) How do the images you have obtained reflect professional practice?

The planning of my shoot was slightly easy because the models I decided to use are close friends of mine. I contacted all three of them (Chloe, Chelsea and Jude) and arranged a meeting place for us all to meet which helpfully was the location for my photo-shoot. Before I started taking my images I gave all of my models a detailed brief on what my articles are about and what I want them to act like in the photos. Before we all meet I messaged everyone telling them what clothing to wear, what props to bring and how they should do there hair and makeup just so its perfect for the specific articles. The location I used was just at one of the models house purely because I needed a blank canvas in form of a plain white wall as I wanted my photos to look like they have been captured in a photography studio as I didn't have the facilities. Permission from my models was simple because everything I asked them to do involving me taking photos of them they did. I feel confident about the photos I took because personally I think they relate to my articles and the models I have used work well with the target audience as they mirror the type of people who would read Moda. If I was going to take my photos again I would mix the locations as I feel when I used a dark blue wall for the canvas of my 'Fashion Enthusiast Interview' it made the photos look better as my model stood out further and the overall photos looked more professional. I wouldn't change the models I used if I was going to do my photo-shoots again purely because I feel the models I choose are unique looking and all have an individual style. They also are photogenic and were straightforward to direct when positioning them and telling what facial expressions to do. One software I used frequently was Adobe Photoshop as I feel it really transformed my photos with a few simple steps. I used Photoshop on my images but most of them was just really simple enhancements like brightness, contrast and spot healing as I didn't want to overly transform my photos. On my front I increased the brightness and contrast to create a more sharp and defined look. I then used the spot healing tool just to cover up small blemishes, I finished off the editing by changing the photo to black and white as I preferred the image to not be in colour as I wasn't to sure about the background colour in the original image.




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